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DTSTART;VALUE=DATE:20260704
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UID:10070353-1783152000-1783184400@www.visitmendocino.com
SUMMARY:Willits Frontier Days 100th Year Celebration
DESCRIPTION:Celebrate Independence Day in true small-town style at the 100th Anniversary of Willits Frontier Days in Willits\, California! This beloved community tradition returns with an unforgettable lineup of family-friendly festivities including thrilling rodeo action\, carnival rides\, live entertainment\, delicious food vendors\, parades\, and classic hometown fun for all ages. For 100 years\, Willits Frontier Days has brought together locals and visitors alike to honor the spirit of the West and celebrate the heart of the community. Don’t miss this special milestone year filled with excitement\, tradition\, and memories the whole family will enjoy.
URL:https://www.visitmendocino.com/event/willits-frontier-days-100th-year-celebration/2026-07-04/
LOCATION:Willits\, Various Locations\, Willits\, CA\, 95490\, United States
CATEGORIES:Arts,Beer,Education,Entertainment,Fairs and Festivals,Family-friendly,Food,Inland,Music,Nightlife,Outdoor,Spirits,Wine
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DTSTART;TZID=America/Los_Angeles:20260704T110000
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UID:10070390-1783162800-1783162800@www.visitmendocino.com
SUMMARY:Willits Frontier Days Parade "Year of the Sweetharts"
DESCRIPTION:The strip of Main Street between Commercial Street and East Valley Street gets a holiday-themed makeover on the morning of July 4 as the annual parade kicks off and turns the normally busy Highway 101 into a red\, white and blue extravaganza. \nCommunity members and visitors from all over the county and beyond line the sidewalks of historic downtown Willits to watch the glitter\, horses\, dancers\, floats\, balloons\, gunfighters\, bands\, flags\, tractors — and usually a surprise or two — march down Main Street. \nSeveral entrants have made the parade an annual or generational tradition for their families – some riding since they were just little buckaroos including members of the Standley\, Persico and many other families. \nAnnual favorites include the winning and runner-up Willits Frontier Days Sweetheart contestants\, the current Grand Marshall and Heritage Award Winners\, Roots of Motive Power antique logging equipment\, Willits Horsemen’s Association\, Willits Police Department\, Little Lake and Brooktrails Fire Departments\, Cal Fire & CDF as well as many other emergency personnel – with sirens and lights blazing\, of course. \nThe announcer’s stand\, located at the corner of East Mendocino Avenue and Main Street introduces each entry and provides information on each group or individual participant. It also serves as the stage for the winner of the National Anthem contest to sing at the opening of the parade. \nThough many stake out seats in the coveted shady locations in the early hours of the morning\, the parade starts at 11 a.m. and is free to attend
URL:https://www.visitmendocino.com/event/willits-frontier-days-parade-year-of-the-sweetharts/
LOCATION:Downtown Willits\, 111 E Commercial St\, Willits\, CA\, 95490\, United States
CATEGORIES:Arts,Entertainment,Fairs and Festivals,Family-friendly,Holiday,Inland,Music,Outdoor
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DTSTART;TZID=America/Los_Angeles:20260704T190000
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CREATED:20260601T151857Z
LAST-MODIFIED:20260601T151857Z
UID:10070385-1783191600-1783202400@www.visitmendocino.com
SUMMARY:Willits Frontier Days CCPRA Professional Rodeo
DESCRIPTION:The California Cowboys Pro Rodeo Association is a group of top-ranked cowgirls and cowboys who participate on a circuit of professional-grade rodeos throughout the state. \nThe contestants participate in eight events; bareback\, saddle bronc\, team roping\, calf roping\, steer wrestling\, breakaway roping\, barrel racing and bull riding hoping to win the coveted All-Around title. After the points from all the events are tallied\, the cowgirl and cowboy with the highest cumulative scores win the title\, coordinating engraved buckle created at Outlaw Saddlery\, a wad of cold hard cash and bragging rights for the duration of the year. \nThe livestock for the events\, the bulls\, broncs and horned-alike — ‘rodeo stock’ as they are referred to in the trade — are provided by Humboldt County’s Lou Bugenig of West Coast Rodeos. Known throughout the state as premiere stock contractors\, West Coast bulls and broncs give the boys a challenge to hang on to\, and the steer and calves try to give the ladies a run for their money. \nIn addition to the eight CCPRA rodeo events\, cowboys and cowgirls from Lake\, Mendocino and Humboldt counties can compete in local team roping events as well. Trophy buckles\, also engraved by Outlaw Saddlery\, are awarded to the top scoring Header and Heeler. \nCOWBOYS & COWGIRLS \nBULLS & BRONCS \nBARRELS \nROPES & SPURS \n8-SECOND RIDE
URL:https://www.visitmendocino.com/event/willits-frontier-days-ccpra-professional-rodeo/2026-07-04/
LOCATION:Jack Thorpe Arena\, E. Commercial Street\, Willits\, CA\, 95490\, United States
CATEGORIES:Entertainment,Fairs and Festivals,Family-friendly,Food,Holiday,Inland,Nightlife,Outdoor
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