Opening Reception: Road Trip! Discover Mendocino County by Way of the Redwood Highway

For 100 years the Redwood Highway has connected tourists and travelers to remote destinations in Northern California. Explore the intriguing history behind the campaign to lure visitors from around the world by way of the famous Redwood Highway!

Mendocino County Museum has drawn from special collections donated by the community and the Redwood Empire Association archives to recount the story and development of the highway and spotlight the unique destinations in Mendocino County that played an important role in the marketability of the region.

Visitors can see an expanded section dedicated to the history of Frontier Days and its early ties to the Redwood Highway, pose for a selfie in a barber chair in reference to the Whiskerino shaving contest, explore a curio shoppe highlighting pop-up businesses from Hopland to Piercey with hundreds of unique postcards & ephemera, even “drive” the highway with replica vintage car models!

This exhibition opens May 15, 2026 with a reception from 5-7 P.M. Admission is by donation.
For more information, please visit www.mendocinocounty.gov/museum or contact the Mendocino County Museum at (707) 234-6365 or [email protected].