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101 Corridor Guest Profile Survey

A short survey for tourism partners and stakeholders in inland Mendocino County

Purpose

We are working to better understand who is visiting inland Mendocino County, why they come, what they do while they are here, and how visitor patterns are changing.

Your firsthand knowledge of guests and visitors is extremely valuable. The information collected through this survey will help guide destination marketing, visitor services, partnerships, and future tourism initiatives.

Please answer based on your experience with guests/customers during the past 12 months.

Responses may be reported in aggregate so we can better understand visitor trends across the destination.

1. About Your Business

2. Who Is Visiting?

3. Where Are They Coming From?

8. Please list the TOP FIVE geographic markets from which you believe your visitors come.

4. Why Do They Come?

10. What are the TOP FIVE activities, attractions, experiences, or reasons that bring your guests/visitors to our destination? Please rank them from #1 (most important) through #5.

5. What Do Visitors Do While They Are Here?

6. Length of Stay, Booking & Trip Characteristics

7. Visitor Behavior & Trends

8. What Are Visitors Looking For?

9. Marketing Our Destination

23. Based on what you hear directly from your guests/customers, what are the THREE strongest reasons we should promote for visiting our destination?

Final Question

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